Case Study

Case Study Highlights:
The 24/7 Patient Revenue Engine

What matters most for an orthodontic practice owner evaluating whether this works.

The Outcome (Why This Matters)

In just 30 days, one single-location orthodontic practice:
  • Converted $66,910 into Starts
  • Captured $247,070 in new patient consult value
  • Achieved an 89× ROI — without hiring staff or changing their core tech stack

This was not a marketing experiment. It was a systems fix that turned missed demand into booked consults.

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The Real Problem (What Was Broken)

Simply Orthodontics already had demand — but their digital front door closed after hours.
  • After-hours calls went to voicemail
  • Website inquiries waited until the next business day
  • Staff spent mornings playing phone tag instead of helping patients
The cost:
  • Weekday response time: 4.9 hours
  • Weekend response time: 35.7 hours
  • Lost consults, no-shows, and empty chair time

The Solution (What Changed)

DiffusionSMB added an always-on intake layer that worked alongside existing systems — nothing was ripped out or replaced.

Core capabilities:

AI 24/7 website chat that answers questions and books consults (including multilingual)
Automated confirmations, reminders, and intake links via text + email
After-hours AI Voice Agent which can answer calls, book next steps, and triage emergencies

Key insight:
Speed, not volume, was the constraint.

If you’re wondering where your demand is leaking, book a 20‑minute demo and we’ll map the exact handoffs (calls, web, SMS) you’re missing.

Performance at a Glance

(Month 1)

$66,910 in new Starts by AI

45 new consults booked by AI

50.1% of total consult volume came from AI

0% no-shows for AI-booked consults

15 weekend consults booked without staff involvement

Patients booked at all hours — including 1:14 AM.

Want to skip the pitch and see cost/coverage?

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Impact by Role (Why Teams Actually Liked It)

For the Owner:

A Second Growth Engine

  • ROI (New Starts): 89× return — $1 in → $89 in new Starts
  • More growth. Zero hires.
  • Schedule recovery: 6 consults booked <51 hours out, protecting $31,530 in chair time
For the Treatment Coordinator:

A Real Pipeline

  • $249,030 in Post-consult pipeline value surfaced automatically (AI+Office)
  • No more chasing notes, spreadsheets, or missed follow-ups
  • Fewer consult→start leaks: Automated nudges + easy rescheduling kept patients moving.
For the Front Desk:

Time Back

  • 15.7 hours saved in booking calls in Month 1 alone
  • Monday mornings stayed clean — no voicemail pileups
  • Patients could self-schedule and reschedule without phone tag
Why It Works
(The Bigger Pattern)
  • Patients expect 24/7 self-scheduling — not forms and callbacks
  • Faster response = higher conversion and fewer no-shows
  • Online-booked appointments show lower no-show rates than traditional scheduling
In short: whoever responds first wins.
The Safety Net
(Not Just Growth)
  • 9 after-hours emergency calls triaged by AI Voice Agent
  • 1 true emergency warm-transferred to the on-call doctor
  • Patients received guidance instead of voicemail

Key Takeaways for Practices

If you’re ready to stop losing consults after hours, book a demo. If you’re still comparing options, see plans & pricing.

Capture demand you already have — don’t chase more leads
Grow consult volume without burning out your team
Turn nights, weekends, and holidays into revenue
Deliver a better patient experience with less manual work
Ready for a 24/7 digital front door?

We’ll map your intake workflow, surface the conversion leaks, and close them.

See Plans & Pricing
Book a 20-Minute AI Front Desk Demo