Privacy Policy & SMS Terms and Conditions
DiffusionSMB (“DiffusionSMB,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website, interact with our content, or use our services (collectively, the “Services”).
1) Who We Are (Data Controller)
- Business Name: DiffusionSMB
- Contact Email: info@send.diffusionsmb.com
Website: https://diffusionsmb.com
2) What We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked to you (“Personal Information” or “Personal Data”). The categories we may collect include:
- Identifiers & Contact Details: name, email address, phone number, mailing address, employer/role/title.
- Government or Sensitive Identifiers (only if provided by you and necessary): e.g., last four digits of SSN or other identifiers for compliance or contracting (rare; collected only when required).
- Commercial & Transaction Data: records of products/services considered, obtained, or inquired about; billing and payment details (processed via PCI-compliant providers).
- Internet/Device Activity: IP address, device type, browser, pages viewed, referring/exit pages, timestamps, cookies, pixels, SDKs, and similar technologies.
- Geolocation Data: approximate location inferred from IP.
- Professional/Employment Information: company, department, role, and related details you provide.
- Communications: email, SMS/text messages, chat transcripts, call notes, survey responses, and form submissions.
User-Generated Content: files, messages, or information you choose to upload or share with us.
We may collect Personal Information directly from you, automatically through the Services, and from third parties (e.g., analytics, advertising networks, lead partners, or service providers).
3) Why We Collect It (Purposes of Use)
We use Personal Information to:
- Provide, operate, and improve the Services.
- Communicate with you, including email and SMS for confirmations, reminders, service updates, announcements, and marketing (where permitted).
- Process inquiries, bookings, purchases, payments, and customer support.
- Personalize content and measure engagement and effectiveness.
- Conduct research, analytics, troubleshooting, and security monitoring.
- Comply with legal obligations, enforce our terms, and prevent fraud, abuse, or harm.
With your consent, for any other purpose disclosed at the time of collection.
4) Legal Bases for Processing (EEA/UK/Switzerland)
Where applicable, we process Personal Data based on one or more of the following: consent, contract performance, legitimate interests (e.g., to secure and improve our Services), legal obligations, and vital interests where necessary.
5) SMS Communications
DiffusionSMB sends SMS messages only to individuals who have affirmatively opted in to the applicable messaging program, such as by checking an optional, unchecked SMS consent checkbox on our booking form. Providing a telephone number by itself does not constitute consent to receive SMS messages. Consent to SMS messaging is voluntary, is not a condition of purchase, and is not required to book a demo or consultation. Messages may include booking confirmations, appointment reminders, rescheduling updates, and customer support communications.
Message frequency may vary depending on your interaction with us. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchase.
You may opt out of SMS messages at any time by replying STOP. After you reply STOP, we may send one final confirmation message to confirm that you have been unsubscribed. You may request help at any time by replying HELP or by contacting us at info@send.diffusionsmb.com.
Carriers are not liable for delayed or undelivered messages.
Mobile information, including mobile phone numbers, SMS opt-in data, and messaging consent, will not be shared, sold, rented, or provided to third parties or affiliates for marketing or promotional purposes. This exclusion does not apply to service providers acting on our behalf solely to deliver and support the messaging program.
For more information about how we collect, use, disclose, and protect your information, please review this Privacy Policy.
6) Email Communications & Marketing
We may send you transactional and (where permitted) marketing emails. You can unsubscribe from marketing emails at any time via the “unsubscribe” link in the message. We will continue to send essential transactional messages (e.g., receipts, service updates).
7) Cookies & Similar Technologies
We use cookies, pixels, SDKs, and similar technologies to operate the site, remember preferences, analyze usage, and personalize content/ads. You can manage cookies in your browser settings and, where available, via our cookie banner/preferences tool. Disabling cookies may affect certain features.
8) How We Share Information
We may share Personal Information with:
- Service Providers/Processors: e.g., hosting, analytics, SMS/email delivery, customer support, payment processing, security, and marketing tools.
- Business Partners: with your consent or where needed to provide joint offerings.
- Legal & Compliance: to comply with laws, lawful requests, or to enforce our terms and protect rights, privacy, safety, or property.
- Business Transfers: in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of the transaction.
With Your Consent: as otherwise disclosed at the time of collection.
We do not sell Personal Information as “sell” is defined by certain privacy laws. We may engage in processing that could be considered “sharing” or “targeted advertising” under applicable state laws; see “Your Privacy Rights” for opt-out choices.
9) Data Retention
We retain Personal Information for as long as needed to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention duration depends on the type of data, our relationship with you, and legal/accounting requirements.
10) Security
11) Your Privacy Rights
Depending on your location, you may have rights such as:
- Access / Know: request details about the Personal Information we hold about you.
- Correction: request that we correct inaccurate data.
- Deletion: request that we delete your Personal Information (subject to legal exceptions).
- Portability: request a copy in a portable format.
- Opt-Out: opt out of certain processing, including targeted advertising or profiling, and opt out of marketing emails/SMS as described above.
- Consent Withdrawal: where processing is based on consent.
12) State-Specific Notices (U.S.)
California (CCPA/CPRA): California residents may have rights to know/access, correct, delete, and opt out of “sharing” for cross-context behavioral advertising. We do not use sensitive personal information for purposes that require a “Limit Use” link. We do not knowingly sell Personal Information. You may exercise rights by contacting info@send.diffusionsmb.com.
- Other U.S. States (e.g., VA, CO, CT, UT, etc.): Similar rights may apply; contact us to exercise them.