Frequently ask questions

DiffusionSMB FAQ

What is DiffusionSMB?

DiffusionSMB helps small businesses—especially orthodontic offices—use AI to handle the “last mile” of patient communication: answering calls after-hours, converting new patient leads, and managing scheduling via phone, web chat, and SMS.

What problems do you solve?

Missed after-hours calls, slow lead response, scheduling overload, repetitive FAQs, inconsistent follow-up, and lost revenue from unanswered inquiries.

Who is DiffusionSMB for?

Service-based SMBs that want fewer missed calls, faster response times, more booked consultations, and less front-desk overload.

New Patient Growth and Revenue

What is the New Patient AI Engine?

The New Patient AI Engine is our intro tier designed to drive quick revenue by capturing and converting new patient opportunities. It answers questions, handles inbound calls and web chat, and guides prospective patients toward booking a consultation.

How fast can we go live?

For the New Patient AI Engine, we aim to be live in 5 business days so you can get immediate ROI. Other tiers vary based on the complexity of the implementation, integrations, and workflow required.

Do you offer a trial?

No—we do not offer trials. We focus on delivering strong value from day one through fast deployment, clear workflows, and measurable outcomes.

Phone Answering and Call Handling

Do you answer calls 24/7?

We can handle after-hours coverage and can also support 24/7 coverage depending on your configuration.

Can we keep our existing business number?

Usually yes. We can forward calls to the AI receptionist and/or set up routing so your team keeps daytime calls while the AI handles overflow and after-hours calls.

What is a warm transfer?

A warm transfer means the AI gathers key details first—such as name, reason for calling, urgency and availability—then transfers the call to the right person with context.

What happens if a caller has an emergency?

We follow your escalation rules, including detecting emergency keywords, triggering a warm transfer to on-call staff, notifying your team, or providing approved next-step instructions.

Can the AI take messages and request a callback?

Yes. The AI can capture relevant details and create a callback request for your team, including a clean summary of what the person needs.

Website Conversational AI

What does the website conversational AI do?

It answers common questions, helps visitors understand services, and guides them to the bes next step—like booking a consultation or leaving details for follow-up.

Can we keep our existing business number?

Missed after-hours calls, slow lead response, scheduling overload, repetitive FAQs, inconsistent follow-up, and lost revenue from unanswered inquiries.

Can we control what the conversational AI says?

Yes. You approve the FAQs, business rules, escalation paths, and boundaries, and you can choose the conversational AI’s tone and style.

What if the conversational AI doesn’t know the answer?

It offers a safe next step: collecting contact info, creating a message for your team, or routing the visitor appropriately.

What is a warm transfer?

A warm transfer means the AI gathers key details first—such as name, reason for calling, urgency and availability—then transfers the call to the right person with context.

Can the conversational AI book consultations?

Yes—depending on your scheduling process and integrations. It can request preferred times and details, then either book directly or send a booking request to your team for confirmation.

Can the AI take messages and request a callback?

Yes. The AI can capture relevant details and create a callback request for your team, including a clean summary of what the person needs.

SMS Scheduling and Reminders

What can DiffusionSMB do over SMS?

Confirm appointments, send reminders, handle reschedule requests, collect missing information, and follow up with leads based on your preferences.

Can patients reschedule by text?

Yes. The AI can offer approved options or capture preferences and route them to your team.

Will this reduce no-shows?

Easy rescheduling and consistent reminders typically reduce no-shows, though results vary by practice.

HIPAA, Security, and Data Protection

Are you HIPAA compliant?

Yes. DiffusionSMB is natively HIPAA compliant.

Do you sign a Business Associate Agreement (BAA)?

Yes. When required, DiffusionSMB supports a Business Associate Agreement as part of HIPAA-aligned operations.

How do you protect patient data?

All data is encrypted in transit and at rest, protected by role-based access controls, multi-factor authentication, audit logs, least-necessary data collection, and secure backup and recovery practices.

Will the AI give medical advice?

No. The AI provides general information and next steps but does not replace professional judgment or provide clinical advice.

Support

What support do you provide?

Confirm appointments, send reminders, handle reschedule requests, collect missing information, and follow up with leads based on your preferences.

What if we need changes after we launch?

No problem—workflows can be updated as your hours, services, or policies change.